Games as future.

video game, avatarsI knew all that time running through the forest in Crash and defeating enemies on pirate ships in Donkey Kong would come in handy some day! The dexterity that children learn from video games can be beneficial, but a world where brand alliances get you points and are the main cause of a dopamine release? Downright scary. This article in Fast Company poses a very interesting future full of advertising and consumer loyalty due to the whole world becoming one big augmented reality game. I guess some good will come of it…at least Quik Trip will know how frequently I really do buy those cheap summa-time fountain drinks!   🙂

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